While telephone directory printers still deliver their books door-to-door every year, spending money from your marketing budget to place an ad may not be as effective as it once was. The internet has taken on a huge role in the marketing of both online and offline businesses and now, regardless of the location, many businesses are finding it is important to have a strong web presence. While the Yellow Pages probably aren’t going anywhere anytime soon, there are significant advantages to shifting your focus to internet marketing. Here are some to consider. [click to continue…]

Recommended Reading

Mobile marketing is quickly becoming a viable addition to the average company’s marketing campaign. While you’ll never want to completely abandon print or web advertising, you will want to find ways to incorporate mobile marketing into your overall campaign. Statistical trends show that text message marketing is growing in leaps and bounds and many companies, including Google, are focusing the majority of their new development in this direction. Here are a few things to consider as you weigh the pros and cons of adding SMS to your marketing budget.

Mobile Advertisements are Growing in Popularity

A study published in The Communications Marketing Report by Ofcom showed that some of the most widely used advertising companies have experienced incredible growth in terms of mobile advertisements. One company, Admob, doubled their business in one year and was acquired by Google. If it wasn’t working, business owners would stop their campaigns but instead, they are increasing their ad spend at an incredible pace.

Cell Phones are Still Popular

The popularity of the cell phone itself isn’t going to die anytime soon. According to the CTIA Wireless Association, more than 80% of the public in the US carries a cell phone. It is estimated that more than 5 billion people around the world will carry cell phones within the next year. More than 55% of teenagers think that cell phones are critical in terms of their ability to remain social. These numbers are staggering, proving that people are becoming more dependent upon, and sensitive to, cell phones and their capabilities.

Mobile Marketing Campaigns are Selective

While mobile marketing is growing in popularity, it is able to do so because it does not interfere with the lives of those the campaigns are targeting. People who rely on text messaging and email don’t generally want to or enjoy talking on the phone. They respond better to short messages that arrive at infrequent intervals and especially love when the messages they do receive involve incentives and special deals.

Local Business Shift their Focus

Over the past year, local businesses have found that it is important to shift their marketing campaigns away from the yellow pages. They need to take a more proactive role in terms of finding a place in the public spotlight. Many local businesses are opting for mobile marketing as opposed to more traditional marketing strategies because they feel the former offers a more targeted approach.

The statistics don’t lie. The methods businesses must use to reach their target audiences must shift along with technology. The majority of the public is or will be connected via cell phone – and contacting them via text message marketing methods is simply another way of enhancing your marketing campaign while improving your overall ROI.

Recommended Reading

Mobile marketing is quickly becoming a viable addition to the average company’s marketing campaign. While you’ll never want to completely abandon print or web advertising, you will want to find ways to incorporate mobile marketing into your overall campaign. Statistical trends show that text message marketing is growing in leaps and bounds and many companies, including Google, are focusing the majority of their new development in this direction. Here are a few things to consider as you weigh the pros and cons of adding SMS to your marketing budget.

Mobile Advertisements are Growing in Popularity

A study published in The Communications Marketing Report by Ofcom showed that some of the most widely used advertising companies have experienced incredible growth in terms of mobile advertisements. One company, Admob, doubled their business in one year and was acquired by Google. If it wasn’t working, business owners would stop their campaigns but instead, they are increasing their ad spend at an incredible pace.

Cell Phones are Still Popular

The popularity of the cell phone itself isn’t going to die anytime soon. According to the CTIA Wireless Association, more than 80% of the public in the US carries a cell phone. It is estimated that more than 5 billion people around the world will carry cell phones within the next year. More than 55% of teenagers think that cell phones are critical in terms of their ability to remain social. These numbers are staggering, proving that people are becoming more dependent upon, and sensitive to, cell phones and their capabilities.

Mobile Marketing Campaigns are Selective

While mobile marketing is growing in popularity, it is able to do so because it does not interfere with the lives of those the campaigns are targeting. People who rely on text messaging and email don’t generally want to or enjoy talking on the phone. They respond better to short messages that arrive at infrequent intervals and especially love when the messages they do receive involve incentives and special deals.

Local Business Shift their Focus

Over the past year, local businesses have found that it is important to shift their marketing campaigns away from the yellow pages. They need to take a more proactive role in terms of finding a place in the public spotlight. Many local businesses are opting for mobile marketing as opposed to more traditional marketing strategies because they feel the former offers a more targeted approach.

The statistics don’t lie. The methods businesses must use to reach their target audiences must shift along with technology. The majority of the public is or will be connected via cell phone – and contacting them via text message marketing methods is simply another way of enhancing your marketing campaign while improving your overall ROI.

Recommended Reading

During the course of the last 5 years I’ve had the opportunity to work on a number of different Joomla & WordPress web hosting providers. These were basically “shared hosting accounts” the customers had purchased. The attraction of a shared hosting account is basically the low cost. For anywhere from $5.99 to $19.95 per monthly you can host your website, get email capability and a host of other features. It really can be a great deal.

There a number of issues though that I have seen come up with the different providers. Paying $4.95 per month for your website hosting may seem like a great deal but it all goes down the drain if your site is constantly having problems.

Here are a few of the issues I’ve encountered in the past dealing with some of the cheaper web hosting services:

1) Slow sever response times.

I see this a lot with the really cheap hosting service plans. Unless you are running your Joomla installation with a good caching component, the Joomla CMS is constantly querying the database to retrieve the content and present the web pages. All these queries start to add up especially if the other customers running on your shared hosting server are doing the same thing. The database bogs down a bit and your site response time goes way up. I’ve seen this a lot with Godaddy’s really cheap web hosting plans. The response time for the web sites at times is terrible.

2) Mis-configured servers for running Joomla.

The Joomla WCMS needs certain processes and software running on the web server to run optimally. For the most part most of the web host providers handle this well. They either are running the correct processes or they have something similar running that will work as a workaround. Some though have their own particular web server configurations that will have you pulling your hair out trying to get Joomla to work. One of these is Yahoo Small Business hosting. At the time of this writing without going into all the technical jargon I wouldn’t advise running your Joomla installation on Yahoo Small Business hosting. There are so many thing you have to tweak on your Joomla install to get it to run securely it isn’t for the beginner to tackle.

For the most part if you choose a web provider that offers the Linux platform with Cpanel access in the hosting plan you are safe and will probably be able to run your Joomla installation optimally.

3) Poor technical support.

This is the number one killer to keeping your website up and running optimally.

In the computer word you will eventually have problems with your website in some form. The ability to access trained technical support staff quickly and efficiently is a number one concern.  Notice I said ‘trained technical support staff’ and not just customer support. We’ve all been through the nightmare of reporting a problem to either a web company, our phone company, etc.,  and gettind a general support person on the phone. They usually have zero technical knowledge and often are just offering triage to your problem until a technical person picks up the support ticket. This can be infuriating as it becomes apparent the person has no clue how to solve your issue nor can they state affirmatively when t will be looked at by someone that does. I can  get around this as I usually know exactly what the problem is but don’t have any access to the web server to make the change myself, Web server admin access is not something you are given with your shared hosting plan. You have to contact the web host for their administrators to fix it. A few hosting providers have put me immediately through to the server admins to get the problem resolved. Most will not do this. They will simple pacify you as much as they can and then tell you your support ticket will be looked at shortly.  In a way you really can’t blame them. When you are only paying $5.95 per month for your hosting plan you can’t expect $100 per hour service. I did though find a very responsive Joomla web hosting provider that I recommend.

Who Do I recommend?

Potential clients often ask me for recommendations on which web hosting provider they should use. I’ve worked on or had accounts with most of them from Godaddy, 1&1, Siteground, Net Firms, Dreamhost, Blacknight, Host Gator, etc., and the the one I recommend for my client is Rochen Host. They have the absolute best support I’ve seen in the industry. This is just my opinion but it is based on countless calls to different support centers. Whenever I needed a server change or special configuration they were ultra responsive. It is a very professional company to deal with and they will bend over backwards to give you the proper support.

Let me start out my Rochenhost review by saying that Rochenhost will not be for everyone. Where most top hosting providers try to lure you with promises of unlimited bandwidth and more gigabytes of disk space then you will ever use, Rochenhost provides a different path for web success.

Their formula? Expertly tuned servers, complete backup protection and experienced customer/technical support.

I’ve been touting Host Gator for the last few years as my web hosting choice. This all changed when I gave Rochenhost a try after hearing great things about them form the Joomla community. Hey this company even hosts the official joomla.org website!

Rochenhost vs. Host Gator

Let me say now that I have nothing bad to say about Host Gator through my experience with them. I host many websites with them as well as have a reseller account for a number of my sites. I think they provide fantastic value for any business.

Where Rochenhost outshines them is in the overall attention to detail in their offerings. When should you give Rochenhost a consideration?

You should consider Rochenhost when you have websites that are earning money for you! Any website that is earning money should be moved to a Rochenhost account if for no other reason than for the ‘Rochen Vault‘ service which is a part of every plan.

If you can’t afford to wake up one morning and find out that your site is gone and you haven’t practiced a solid backup strategy you need the ‘Rochen Vault‘.

To quote the Rochen website:

at Rochen, backups are one of the single most important services we offer along with solid performance and no nonsense technical support..

Amen.

Solid performance may be an understatement with Rochenhost.

I recently transferred a clients websites form Netfirms to her new account at Rochen.

At one point both sites were live so I did a speed test to compare them. They were the exact same Joomla 1.5.12 site with a lot of video on the home page that would start automatically.

The site running on Netfirms took 3.92 seconds to load. The same site running at Rochen loaded in .052 seconds!

Add to this the fact that working in the administration backend of Joomla can be a slow painful process on most webhost. With Rochen you’ll fly from screen to screen and doing maintenance work actually becomes enjoyed it is so fast.

The only downside if their is any is that the web plan at Rochen have much less space allotments than all other providers.

That is why I say that you should use this provider for your websites that earn money. The Rochenhost service is the creme de la creme for running a Joomla  or WordPress website (any anything less database intensive).

I highly recommend them as your first choice to host your business websites.

Click here to visit Rochen Host.

Recommended Reading

Driving traffic to your website is one thing. Driving targeted traffic, traffic from those who are actually interested in your products or services, is something entirely different. Your website is a reflection of your off-line store and business and you’ll need to focus your online marketing campaign in a strategic manner, drawing the attention of those you know you can serve. If you own a restaurant, you’ll want to stick to local traffic. If you own a retail store with an online storefront, you can focus on a broader group. Regardless, there are a number of things you can do to bring targeted traffic to your site. [click to continue…]

Recommended Reading

SEO for “The Average Joe” Explained!

You have a website and everyone keeps telling you that you need to take the time to optimize your website for the search engines. They’re throwing around terms like SEO and SEM and everything seems like a confusing mess. In order to have a successful website, or one that has online visibility, you do need [...]

Read the full article →

Do I Need Social Media? (Facebook, Twitter, etc..)

When the internet was first developing, most of the information you could find about a product or business was published by the product creator on a business website. Consumers would search for information, find product details or specifications, and use that information to determine which product or service to purchase. The internet has evolved over [...]

Read the full article →

The Benefits of Customizing Your Facebook Fan Page for Local Businesses

Creating a Facebook fan page for your business is absolutely free. The problem is that most pages look the same, with a “wall” for comments and places for photos. If you’re lucky, someone will start a conversation in the “discussions” tab, too. These pages are, simply put, somewhat boring. The most successful Facebook fan pages [...]

Read the full article →

7 Questions to Ask Before You Hire a Web Designer

Your website will represent your business online and should have a look and feel similar to your local business – professional and welcoming. When it comes time to choose a web designer, you’ll want to make sure you’ve chosen an individual or group who not only understands your needs but has the technical know-how to [...]

Read the full article →