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Driving traffic to your website is one thing. Driving targeted traffic, traffic from those who are actually interested in your products or services, is something entirely different. Your website is a reflection of your off-line store and business and you’ll need to focus your online marketing campaign in a strategic manner, drawing the attention of those you know you can serve. If you own a restaurant, you’ll want to stick to local traffic. If you own a retail store with an online storefront, you can focus on a broader group. Regardless, there are a number of things you can do to bring targeted traffic to your site. [click to continue…]